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The brands which saw the biggest value growth were CIMB (83% growth), followed by DiGi (35%) and The Star (22%).
The report added that The Star controlled 64% of the circulation and 73% of the advertising revenue in the English print media market. Its circulation was 2.2 times and readership 2.9 times more than its nearest rival.
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Its brand value was derived through a valuation study commissioned by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge. It was conducted by Interbrand, one of the largest brand consultancies internationally.
The 4As unveiled the top 30 brands at the MMVB 2008 awards ceremony in Petaling Jaya last night.
The total value of the top 30 brands stood at RM61.8bil, a 9% growth over the RM56.6bil achieved last year.
The study said 14 brands showed a growth in value this year.
Only brands that were public listed or owned by listed companies were considered for the study. Hence Maxis, which was ranked third in last year’s study, was not in the list as it was delisted.
Meanwhile, Mamee Double Decker and Bonia have dropped out of the list. Sin Chew, JobStreet.com and Ogawa are the new entries in the top 30.
The other brands in the top 30 not shown in the table are AirAsia (brand value: RM378mil), Dutch Lady (RM306mil), Affin Bank (RM237mil), MAA (RM219mil), Padini (RM204mil), Kurnia (RM197mil), Sin Chew (RM190mil), Proton (RM150mil), Ogawa (RM104mil) and Sunway (RM101mil).
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